Negative impact upon the bowling industry of the so called drilling services provided by some discount retailers. The real disaster for the industry at large is that the pro-shop is stripped of the opportunity to provide expertise, professional drilling & fitting services, consumer education and first quality products.
The new bowler (generally a youngster or senior citizen) are both concerned with getting a new ball in their hands at the least dollar value. Children are concerned because it is their parents money and seniors are concerned because of the need to conserve their limited dollars. This practice does, however, have a disastrous and logical result. Through observations of their (discount retailers) drilling operations and practices, they are definitely attracting and affecting the first time bowler. Unfortunately, they are doing it with inept fitting and drilling practices. A true pro-shop professional spends exorbitant amounts of time, effort and money on the education process to hone their skills and knowledge in ball fitting and drilling; on the study of the human anatomy, specifically the hand and inter-related muscles and tendons; on seminars and training classes; on experimentation and research that sometimes necessitates the trial & error system. Just think. The under-trained and inexperienced discount store stocker refer to themselves as professional ball drillers, and these stores’ advertising suggests that their products are professionally drilled. Developing the “optimum” pro-shop professional with a 40 minute video and a skimpy training manual just doesn’t cut it. “Choose a ball that suits your game; Choose a professional for fitting and drilling services.” Yes, people look for things when we spend money: the finest quality, the best service and, of course, the lowest investment. Unfortunately, no company can offer all three. For long-term happiness, which should the beginner bowler be willing to give up? Fine Quality? Excellent service? Or the lowest fee? Poor quality and crappy service are okay as long as they’re cheap. “I can get it cheaper somewhere else.” Have you ever heard this before? And, have you ever heard, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”-Pro-Shop Today (Newspaper)
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